The most prestigious motoring event on the international calendar took place this month – the Geneva Motor Show. Renowned globally for its big launches, announcements and car reveals; this year really didn’t disappoint.
Boasting the biggest display of the world’s latest cars, Geneva Motor Show welcomes the planet’s most respected motoring journalists and critics for two days of press day activity on 6 and 7 March, with endless glamorous reveals and launches, before throwing open the doors to the public on 8-18 March, and enticing car lovers with the newest, shiniest cars to hit the market.
It’s on those two press days when the exciting stuff happens, with journalists and critics given the very first, very exclusive sight of what the big-name motoring brands have been keeping top secret, until that moment.
Now that Geneva is all wrapped up for another year, we’ve trawled through the reports and reviews, and give you our top three Totally Dynamic highlights from this year’s tech-driven show.
And if our snapshot leaves you wanting more, head over to Car Magazine or Sunday Times Driving to read everything you need to know about the best new cars from Geneva 2018.

A report just out has revealed the most popular colours for new cars bought in 2017. And it hardly reads like a rainbow! Top of the list is black, accounting for 20% of all new cars purchased last year, followed by grey and white in second and third spot.
As a car-buying nation, it seems we prefer safe, chromatic colours. And according to colour psychologist Angela Wright, choosing black, grey and white over brighter shades shows that drivers are being reserved, craving safety and security. (Read more in this BBC report.)
The absence of colour makes for slightly dismal reading. But for those of us who want to achieve a bold, bright statement, it seems we’re not alone. There are still extroverts out on the roads.
Gold raced up the 2017 list with demand up 19%. It still only accounts for 2% of all car sales; but it’s a bright glimmer of creativity amongst a sea of black and white. (Bit of a throwback here, but we loved wrapping this Bentley and snowdog sculpture in matching, gleaming chrome vinyls, back in 2016! Any excuse to show them off again!)
Do you feel like bucking the mono trend? Perhaps you’re looking for a colourful makeover for your car in 2018? Or maybe you’ve recently invested in a new set of wheels, but had to settle for a manufacturer’s standard colour?
Our professional car wrapping teams at Totally Dynamic are skilled at transforming cars with our vinyl vehicle wraps. And we can wrap your car in any colour of the rainbow. Seen a shade you like? Show it to us, and we’ll match it.
We’re not limited to single coloured wraps either, as this rainbow-inspired full colour vinyl wrap for our client, Cosatto shows.
Prefer something a little bit more understated? Keep it slick, stylish and sophisticated like this satin black wrap completed by our South London, Redhill Totally Dynamic centre. Proving that black needn’t be boring.
Any shade from the spectrum is possible. With ultra violet named the official Pantone shade for 2018, will purple make the list next time around we wonder?
Our Totally Dynamic gallery is awash with colourful vehicle wraps. Take a look for some inspiration, or call our expert team to find out more about the possibilities.

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